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International Marketing 6e International Student Version
Pages: 624,
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2014,
Cover: Paperback,
Dimensions: 203x254x20mm
* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environmentshow more
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2014,
Cover: Paperback,
Dimensions: 203x254x20mm
* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environmentshow more
Pages: 624,
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2014,
Cover: Paperback,
Dimensions: 203x254x20mm
* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environmentshow more
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2014,
Cover: Paperback,
Dimensions: 203x254x20mm
* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environmentshow more
$17.32
Original: $49.50
-65%International Marketing 6e International Student Version—
$49.50
$17.32Description
Pages: 624,
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2014,
Cover: Paperback,
Dimensions: 203x254x20mm
* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environmentshow more
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2014,
Cover: Paperback,
Dimensions: 203x254x20mm
* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environmentshow more
