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Global Marketing Management, 7th EMEA Edition
Pages: 698,
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 218x277x38mm
The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The textâs guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more âmultilateral.â Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment. show more
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 218x277x38mm
The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The textâs guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more âmultilateral.â Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment. show more
Pages: 698,
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 218x277x38mm
The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The textâs guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more âmultilateral.â Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment. show more
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 218x277x38mm
The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The textâs guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more âmultilateral.â Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment. show more
$26.25
Original: $75.00
-65%Global Marketing Management, 7th EMEA Editionâ
$75.00
$26.25Description
Pages: 698,
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 218x277x38mm
The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The textâs guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more âmultilateral.â Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment. show more
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 218x277x38mm
The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The textâs guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more âmultilateral.â Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment. show more
